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The Benefits of Direct Mail
Written by Seth Watts on 14/01/2010 7:46:43 AM
This is a great article from the Wall Street Journal highlighting the power of direct mail campaigns. The article explains how a small business in the US decided to drop its direct mail campaign in favour of an email campaign to save costs. The business immediately experienced a 25% drop in sales. It's nice to see examples of how customised print cuts through to consumers more effectively that many electronic mediums.
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